Art, Vibes & Everything In Between
Last spring, I did something that felt borderline reckless for someone whose livelihood lives on the internet: I took a full month off social media. No posting, no scrolling, no checking notifications. What followed was messier, more revelatory, and more uncomfortable than any content I've ever made. This is that story.
Something is shifting in the creative underground, and it's louder than the algorithm wants you to think. A new wave of artists across music, visual art, and digital media is actively rejecting the pressure to be trend-legible — and in doing so, they're making some of the most culturally significant work in years. We talked to a few of them about what it actually means to make art in 2024 on your own terms.
In a world drowning in content, the creators who break through aren't the ones with the best equipment or the biggest budgets — they're the ones who've figured out exactly who they are and leaned all the way in. Personal branding isn't about manufacturing a persona; it's about amplifying the energy you already carry. Here's how to turn your authentic vibe into your most bankable asset.